Let Google Refine Your HubPages For More Free Traffic

You have started a brand new HubPages project and the niche you finally decided on looks promising. The keywords you will concentrate on get several thousand searches a month and the competition on the search engine results pages (SERPS) is less than 1,000 for an exact phrase match. This appears to be an excellent start, but is there something else you can do to get more free website traffic and increase your chances of hitting a home run?

Web 2.0 content marketing is more nuanced than the conventional article writing and article marketing methods you have learned. You have to start thinking in terms of themes and not just keywords. The majority of search terms that Google sees every month are unique. That is the longtail of search.

How many times have you heard that content rules? Not many people will argue with that, but do you really know what your content pages really mean to Google, Yahoo, MSN and the other search engines? The various search engines do not read your page, not in the sense a human reads an article and develops a thematic meaning from it. The search engine spiders collect every individual word from your page, discard the lexically meaningless words like 'it', and then put them in a matrix for further analysis.

The search engines' word crunching computers determine the primary topic or proposition of the page from the number of occurrences of individual words on the page and their proximity to the other words on the page. The algorithms then match the outcome on your page against the huge amounts of other pages which have been collected and analyzed for topical relevance.

For all the search engines, including Google, and maybe especially for Google, relevance is king and not content, at least not the same way that you think it is. The words on your HubPage get ranked for relevance on a number of topics or categories. You'll probably find 100 or more other factors that go into a Google ranking, nearly all of which you will never hear about, but the primary ranking variable has to be the words on your page and their proximity to the other words on your page. SEO experts have shown time and again that the longtail content in your article will produce many times the number of viewers that you will get from searches for your primary keyword.

Is there be any way to know if you are using the right words before investing time and money into this new project? Google will show. All you have to do is ask. Do the best job that you can putting as much theme relevance into your article as you can, publish it on the site, and then go to the Google keyword tool and enter the URL of your HubPage as the search term. Google will return up to hundreds of keywords and keyword phrases that it considers the most strongly related to the words on your page.

If you thought you wrote an article about widgets and Google is returning keywords about kitchen knives then you'll know straight out that your article has misfired. Go back to your page editor and add more widget related theme words to your article. It is not all about keywords - Google feeds on theme words too. When you are done run your page URL through the Google keyword tool again, and again when you have to, until the Google search results confirm to you that your article is squarely on topic.

You are not done yet. Google ranks their keyword results that you got for your page by relevance. Use that information to make your page even more topically relevant by copying the keywords and key phrases in the Google results and add them to your HubPage content.